
Meet Raya Yacoub
Media Professional
Media Advisor, Trainer
Raya Yacoub is a seasoned media consultant and university lecturer with over 15 years of experience in the Arab and local media industry and teaching at the Middle East University, she specializes in courses such as “Visual and Audio Presentation,” “Media Issues,” “Program Preparation and Production,” “Digital Content Creation,” and “Journalism Reporting,” all delivered in English. Raya is also a certified trainer in communication skills, content creation, and digital management, and focuses on designing and executing communication strategies tailored for various media channels. Her expertise extends to public speaking and digital transformation within media landscapes.
Experiences









Raya Yacoub
Credentials
Notable Achievements
- Successfully led media campaigns and projects with various organizations.
- Played a pivotal role in training and mentoring media professionals across the region.
- Actively involved in social and non- profit initiatives focused on youth development and social welfare.
Education
- PhD (Ongoing) - Media (Bedfordshire University)
- Master’s in New Media (2015) - Jordan Media Institute
- Bachelor’s in Media, Journalism, and Political Science (2009) - Yarmouk University
Why Raya Yacoub?
- Tailored Media Solutions: Raya offers customized media strategies and training sessions designed to meet specific client needs in the MENA region.
- Proven Industry Expertise: Over 15 years of hands-on experience in media, journalism, and digital content, with a focus on creating impactful communication strategies.
- Interactive and Engaging Training: Comprehensive workshops and practical exercises that drive results in public speaking, digital content creation, and news analysis.
- Trusted Advisor: A dedicated professional committed to delivering measurable outcomes and supporting clients in achieving their media goals.
Training & Workshops Offered

As a certified trainer and university lecturer, Raya Yacoub empowers individuals and organizations in media communication. She leads workshops on communication skills, public speaking, news analysis, and social media strategies, using practical scenarios and hands-on exercises. Raya’s tailored approach makes her a dynamic and impactful media trainer in the MENA region
Develop Proficiency in Advocacy:
- Equip participants with skills to articulate social and public issues effectively.
- Strategies for refining messages and successful advocacy campaigns.
Enhance Communication Skills:
- Define and apply verbal, non-verbal, written, and listening skills in various contexts.
- Practical guidance on effective communication techniques.
Public Speaking Expertise:
- Audience identification, message preparation, and delivery techniques.
- Real-life exercises to build confidence in public speaking.
